THE WASHINGTON POST'S CASE IN POINT FOCUSES ON THE FEMALE CONDOM
In an article for World AIDS Day 2012, The Washington Post's Case in Point delves into the idea:
How do you create a market for a life-saving consumer product when the population with the highest demand for it cannot afford it?
Mary Margaret Frank of The Washington Post explains that part of the solution is:
"A key public-private partnership in the District through the D.C. Female Condom Initiative led by the Washington AIDS Partnership and funded by the MAC AIDS Fund. The District’s health department led the community outreach and training programs with the help of Calvary Healthcare, Community Education Group, Our Place DC, Planned Parenthood of Metropolitan Washington and the Women’s Collective. The company trained the peer educators in these programs. CVS sold the product at 56 stores in the District. Each city’s partnership has a unique personality, but the common thread is the emphasis on education and training."
Read all about it in Case In Point and share it.
TWC is proud to be a part of this important private-public partnership.